One Drama free with every Romance

How the most basic retail concept could change our moviegoing habit

(In which I applaud Subhash Ghai and salute the late great Macho Man Randy Savage)

“We’d all also resent films a lot lesser when paying half-price. We’d experiment more with newer, stranger looking films, hopefully eschewing some starry ones to give quirky new fare a shot. And this is a time when our quirkiest fare is just beginning to emerge, and needs all the eyeballs it can get, even if they come by riding the coattails of some overpublicised monstrosity. And it’ll often work the other way around, too.

PDF of full article


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Comments (



%d bloggers like this: